Event Details

As Naturally Network celebrates Women in CPG, our San Diego chapter is hosting an event that highlights local women, but all NSD Members are welcome.


We are diving deep into the strategy that goes behind CPG packaging.


Julie Sweet of Purely Righteous Brands and Becky Dahl of BexBrands will breakdown the basics of strategy-led packaging and why they believe strategy & brand positioning are critical for successful packaging. From there, we'll have a panel discussion with two women founders who have gone through the process. Kristin Fracassi, founder of Root and Splendor, worked with Julie on their new look & feel, while Hilary Cocalis of Sipwell Wine Co worked with Becky and her team on her refreshed look.


For anyone with a CPG brand, this will be a thought-provoking conversation.


This event is for Naturally San Diego Members Only.

Click Here to learn how to become a member!

Speakers

  • Becky Dahl (Co-Founder & Co-Creative Director of BEXBRANDS)

    Becky Dahl

    Co-Founder & Co-Creative Director of BEXBRANDS

  • Julie Sweet (Partner | Creative & Strategy at Purely Righteous Brands LLC)

    Julie Sweet

    Partner | Creative & Strategy at Purely Righteous Brands LLC

  • Kristin Fracassi (Founder/owner of Root and Splendor)

    Kristin Fracassi

    Founder/owner of Root and Splendor

  • Hilary Cocalis (Founder of Sipwell Wine Co.)

    Hilary Cocalis

    Founder of Sipwell Wine Co.

Community

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Venue

Purely Righteous Brands

444 S. Cedros Ave, Loft 195
Solana Beach, California

If you have any questions please contact NSD Info

Contact Organizer

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